A local business hired me to take corporate head-shots and portraits for editorial use in their publications online and in print. Pawel and I talked about that shot a while ago and we both realized the limitations of shooting on location. I proposed using our studio and producing a blackboard using black seamless paper backdrop and white sharpie imitating chalk. In that way we could work in a controllable studio environment and Pawel could take his time to write down his complicated formula on our “blackboard” a day before, after I had dropped a fresh roll of black seamless background at his company’s office. Pawel Kalczynski of Custom Analytics Consulting is a also a professor at CSUF, a huge fan of soccer, and a FIFA accredited referee. His company offers a variety of data driven analytical consults in healthcare, and electric power industry.